Our next Knowledge Guild will take place on

Monday 25th June

Putting Meaning Into Life:  

How generational differences are ripping up the rule book

Social change is influencing every aspect of our world. Politics, equality, the workplace, the environment, brand interaction and customer transactions. We find the best designers are those who making the world a better place with work that prioritizes people over products. Millennials and Generation Z are challenging all of us in entirely new ways with a pervasive hunger for purpose.

Our summer 2018 Knowledge Guild arrives at a pivotal time for social change and we’re thrilled to invite you for an evening of fascinating discussions and insights exploring generational differences and how the rule book is changing.

Our host, Georgie Barrat from The Gadget Show, will be joined by a trio of inspirational thought leaders offering up their unique take on the transitions we are currently going through in this exciting journey to discover how we can all prosper during this exciting period in our history.  


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Hosted by Georgie Barrat

Georgie Barrat is a leading technology journalist and broadcaster. Presenter of  The Gadget Show, she is a regular writer for The Mirror, Tech City News and The Huffington Post. A lover of all things tech, Georgie is devoted to getting more girls into STEM careers, and to helping businesses to understand millennials.

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Noreena Hertz

Professor Noreena Hertz is a renowned thought leader, broadcaster and author with an impressive track record in predicting global trends.
She advises some of the world's leading business and political figures on economic and geo-political risks, artificial intelligence & digital transformation and Generation K- the post-millennials. She  sits on the Board of Warner Music Group. 

Noreena's best-selling books are published in 22 countries. The Observer has named her as "one of the world's leading thinkers", Vogue has named her "one of the world’s most inspiring women." Her thinking served as the inspiration for Bono’s Product (Red).

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Sam Conniff

Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine.

Since starting his entrepreneurial career aged 19, Sam has mentored thousands of talented young entrepreneurs and hustlers around the world. He is an acclaimed public speaker, an advocate of ‘business as unusual’ and a purpose-driven strategy consultant to brands such as Roald Dahl, Red Bull, Unilever and PlayStation. Sam has just written a new book, Be More Pirate, or How To Take On The World and Win, which is a manifesto for each of us to create the sort of Good Trouble the world needs.

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Johnny Cupcakes

Why have thousands of customers chosen to get the Johnny Cupcakes logo tattooed on themselves? And how does Johnny get people to queue up & camp out for products for days?

Johnny Cupcakes shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, to disrupting an industry, breaking all of the rules, and being sought after by the largest brands in the world. He helps others create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.   


  • 1815 - Registration and Welcome Drinks Reception served with delicious food 
  • 1900 - Guests take their seats
  • 1910 - Welcome introduction from Georgie Barrat
  • 1915 - Speakers take to the stage
  • 2005 - Panel Q&A
  • 2015 - Drinks Reception begins
  • 2030 - Dessert commences
  • 2130 - Evening ends

Here's our speakers in action...